Dr. Corey Malnikof Insights | Blog

Fear Can Be Awesome

I love FearI have read about fear being a problem. I have read that fear stops us from moving forward. Stops us from going after our dreams. Fear is what makes us keep staff when we should let them go, fear is what allows us to give away our services, too afraid to collect.

2 Questions That Are A Must To Evaluate Your Team

Have you ever felt a disconnect from your staff?Racking your brain trying to figure out how it is that they are simply not getting their job done.Frustrated they are spending time on things that are not a priority.Do you fell like they are not fully engaged and nowhere near their potential?The answer might be simple.

Purpose vs Ego

Purpose is what you do without it feeling like work. Trying to be a certain person to everyone else (EGO) is hard work and tiring.

Business is down in the first month of the year?

First, if your business is on the decline… STOP… Relax, your reaction to your business is more important than how well your business is doing. I know how it feels to be excited for the New Year and then disappointed at the way it started. I have definitely had years where January just did not go according to plan. There are so many reasons the year can start out a little slow.

The Quickest way to Grow your Business in 2018

What is the fastest way to grow your business in 2018? It’s not the next great thing in Marketing. It’s not the next amazing hire that you have. It’s not even bringing in some new amazing service, or product.No, the fastest way to grow your business in 2018 is...

Interview Questions to Help You Select an A player

You put out a huge net and attracted a massive amount of potential applicants. You brought in enough people that you have to pick from a few great applicants and you are not in the spot of picking the best of the worst. You did a group interview as I described in the last blog and narrowed it down to a few favorites. Now it is time to sit down with them one on one. What do you ask? You need to make sure that you are not asking questions because you feel like they are the ones to ask, or because they are simply the only ones you know.

Why Group Interviews Make sense…

I have a very strict process for hiring new employees. I believe your team is an extension of you. If you do a good job they take on your passion and help take it out to the world. Because of this, I make sure that when someone joins our team, they are the right one. The worst thing you can do is show a revolving door of staff to your clients.

Yearly Goals Due Oct 1: 3 P's - Prosperity, People, & Play Goals

Now that you have: Created your purpose, Written personal goals to determine who you must become to live that purpose, And created Professional goals to live your purpose and express yourself as a person‍It is time for some fun… Prosperity, People, and Play.

Yearly Goals Due Oct 1: Step 3 - Professional Goals

The greatest thing about a career is that if you do something you love, then it simply does not feel like work.If you have identified your purpose, written your personal goals, then you know exactly what you want to do in this world and who you want to be. Your career is simply how you are going to express it.

Yearly Goals Due Oct 1: Step 2 in Goal Setting - Personal Goals

Now that you have completed your purpose statement (which we did on my last blog), you are ready to write personal goals. Your purpose statement should describe who you want to be in this world. Since it is who you want to be and not who you are right now, we need to figure out who we need to be or become to live that purpose. That is exactly what personal goals are.

Yearly Goals Due Oct 1: Start with Purpose

If it takes your brain 90 days to program your subconscious, then you must have your goals written down by October 1st of every year for the next year.Over the next couple of weeks I will walk you through getting all your goals done and written in a way that you can achieve them. You must start with Purpose.

Your Health Will Make Your Wealth…

I always say that there are two things that determine whether your day is successful or a bust. Focus and Energy. We have a morning meeting in every business I own every day without exception. It is a routine that I learned from the Ritz Carlton Training. On another blog, I will tell you about what we go over but my point in bringing it up now is that at the end of these meetings I always know If our day will be up or down. I simply look at the energy and focus of myself and my team. So how do you make sure your energy and focus are there?

Your Team is a Reflection of You!

Entrepreneurs talk about creating a world-class A team. They talk about culture, it’s the buzz word nowadays. And it should be. Your team and the culture you build will either exponentially take your love for what you do out into the world, or it will kill your ideals, beliefs, and never let the market know about your company! Having a great team is a huge key to success but if you really want a great team… you better step up yourself.

5 Strategies to Attract New Clients Part 5

Speaking to the community, or even your own clients is one of the best ways to grow your business. First it can give you direct contact with potential new clients. Second it demonstrates your expertise in your field, and lastly it helps grow your own confidence and certainty. At the end of the day your business will grow due to your confidence and certainty in what you do, and speaking will help you grow.

5 Strategies to Attract New Clients Part 4 Direct Response Marketing

Speaking to the community, or even your own clients is one of the best ways to grow your business. First it can give you direct contact with potential new clients. Second it demonstrates your expertise in your field, and lastly it helps grow your own confidence and certainty. At the end of the day your business will grow due to your confidence and certainty in what you do, and speaking will help you grow.

5 Strategies to Attract New Clients Part 3 Referrals

Speaking to the community, or even your own clients is one of the best ways to grow your business. First it can give you direct contact with potential new clients. Second it demonstrates your expertise in your field, and lastly it helps grow your own confidence and certainty. At the end of the day your business will grow due to your confidence and certainty in what you do, and speaking will help you grow.

5 Strategies to Attract New Clients Part 2 Keys to a Great Talk

Speaking to the community, or even your own clients is one of the best ways to grow your business. First it can give you direct contact with potential new clients. Second it demonstrates your expertise in your field, and lastly it helps grow your own confidence and certainty. At the end of the day your business will grow due to your confidence and certainty in what you do, and speaking will help you grow.

5 Strategies to Attract New Clients Part 1 Joint Ventures

I never completely understood why I liked Marketing so much. From the moment I opened my first business, I simply loved to learn about and try different marketing techniques. I read everything that was out there and to this day attend all kinds of marketing seminars. Then one day someone told me why I have always loved marketing, and it all made sense. I believe it was Dr. Gandolfini who said, "Corey if you truly love what you do, then you must tell others about it."‍

You are great at what you do, but can you run the business?

I get to meet a lot of business owners all across the country. When I share with them the systems and procedures that we use in our businesses, they all seem to have the same statement. This statement comes from a basic assumption, and it goes like this. ‍They assume that the school I went to (I went to Palmer College of Chiropractic) must have taught me something about business. How to run the business? How to attract patients? How to grow the business? How to run systems? And they must have shown me how to make sure that your staff is happy, your team is happy, and your patients/clients are happy.

Seeking Success

How would you define success? How about these scenarios?Someone is standing in line to buy a $4 sandwich at a gas station. One problem, they don’t have $to their name and when their debit card gets declined they leave with their tail between their legs. Someone drops $62,000 (more money than they have at the time) to open a new business. A few months into opening the person they hired to run the business is quitting, and they have no one to replace her. Even worse, they don’t have a license to practice in that state. They were about to lose everything.Last, how about if someone’s employee left to go to the bathroom and never came back???I think we can all agree that none of these stories depict someone that is successful. Or do they? I think the real question is not what happened, but instead how did they respond. Let me tell you how I responded to thosethree situations…