5 Strategies to Attract New Clients Part 5

In the last 4 blogs, we talked about 4 of my favorite strategies to attract ideal new clients; Joint Ventures, Speaking, Systemized Referrals, and Direct Response Marketing. All great ways to attract new clients, but let’s be real for a moment and talk about where all the craze is right now.

Facebook.

Facebook allows you to have a page for your business, it practically looks like your website! Then they let you make ads and have them presented to your target audience.  You can select age, geography,sex, hobbies, interests, and so much more. You can literally create your avatar of a perfect patient and then put it into Facebook filters and let them put your ad in front of the right people. You can even create look alike audiences of your current customers for you to market to. You used to have to pay thousands to get your hands on a list of ideal clients, now you get it digitally for pennies.

On Facebook you can (just to name a few):

1)     Make an ad that collects leads and then you can email the leads great information until they hire you

2)     Make an ad and give an offer for them to call you or email you directly

3)     Put up videos and have them seen by locals so that when you go to the mall someone will come up and tell you they saw your video (this happens a lot!)

4)     Advertise someone else’s business on your Facebook so they do the same for you on theirs

5)     You can post social proof like CNN and prove to people why they should hire you

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For a small budget, $20 even, you can start filling your funnel with leads.  

Right now since this area is hot, you should be there.

If you are not you are missing out on new clients.  

Now there is a lot to learn in this world.  What to post, how to post,how to follow up, etc.  I encourage you to dive into it and learn a little something every day.  Do as I did, read books, listen to podcasts, watch YouTube, hire a coach, or…. Hire the right person to do it for you. You should still learn it so you know what is going on and can have input, but there are lots of great companies out there to get you in the game,a few I like… Market Domination www.marketdominationllc.com, Open Design www.opndsn.com, and Matt Loop who has a company that does it or he can coach you.

Tony Robbins says successful businesses come from Innovation and Marketing. Joint Ventures, Speaking,Referrals, Direct Response Marketing, and Facebook are 5 Strategies that I believe if you implement you will have the marketing side taken care of. Get out there, implement, market and enjoy the growth!