5 Strategies to Attract New Clients Part 2 Keys to a Great Talk

Speaking to the community, or even your own clients is one of the best ways to grow your business.  First it can give you direct contact with potential new clients. Second it demonstrates your expertise in your field, and lastly it helps grow your own confidence and certainty.  At the end of the day your business will grow due to your confidence and certainty in what you do, and speaking will help you grow.

So where should you speak?

We love speaking to our current clients. We will invite our current clients out to dinner, which is a great way for us to show our appreciation to them. Not only do we bring them out to dinner but since people seem to hang out with like people, we ask our clients to bring a guest.  This gives us a room full of people that are our ideal potential clients.

Almost any company will let you bring them lunch and share for 10 to 20 minutes about your business. This is a numbers game, you simply need to call local businesses and ask, some will say yes and some will say no.

‍My first talk ever was to a room of 5 people in a break room.  Twelve years later I still have clients from that talk!

If you use the last blog I wrote about “joint ventures” then you can invite your clients and someone that you want to work with can invite theirs and you can speak to each other’s groups.

Then there are several business organizations and local groups you can contact.  The Chamber, Rotary, Lions Club, you can get specific for your field:

Doctors can speak at Moms groups, PTAs

Financial Advisors can speak at CPA conventions or gatherings

IT people can speak at attorney conventions, Health Conventions

The point is, if you want to speak to grow there are many opportunities.  

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Once you set yourself up with a speaking engagement the next part is delivering.  Here is the formula that has worked for me:

1)     The opening: Tell them what you are going to talk about in bullets and tell them there will be an offer at the end. If you tell them in the beginning then you won’t get that cross armed look at the end when you start your offer.

2)     Make sure to deliver useful information that they can implement… DO NOT just give fluff!! People will be turned off if you give them nothing and ask for everything.  

3)     Close!!!! I don’t know why so many get the talk booked, deliver a great talk and then forget to close!!!  The opening and closing are the parts you should be practicing over and over again before you get up there. Have a very specific call to action and if at all possible make it something that can happen right there. Sign up for a consultation and pass a calendar around.  Remember if you love what you do and you believe it can help people, then you owe it to them to invite them to work with you.

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Speaking has been one of my favorite things to do. It is the best way for me to share with as many people as possible about the amazing things my company has to offer and how I believe it can change the world!

Grow your business, Grow your expertise, and Grow your confidence… Go book a talk.

Next Week:  5 Strategies to grow your business Part 3